Our Way Forward

Produced a multi-faceted stakeholder event convening press, partners and employees around BASF's “Our Way Forward” platform.

• Staged an outdoor pavilion setting for press briefings and panel discussions under the “Our Way Forward” theme.
• Produced a partnership-focused gathering inside BASF's Research Triangle Park headquarters, bringing partner companies into the heart of the business.
• Worked with all partner companies to ensure attendance, partner information, and branding were on point.
• Worked with internal communications and marketing on all assets for the event.
• Coordinated with IT and Security, Production and filming to ensure seamless event delivery.
• Created the event agenda, run of show, and technical direction for the event.
• Created and implemented a full risk-assessment plan for the event.
• Worked with stakeholders to align on event goals, objectives, and strategy from the outset.
• Led the event from concept through completion using in-depth project management.