Leading Luxury, Marrakesh, 2014

Conceived and strategized this event from the ground up, defining the business goals and objectives that still drive it today.

• Set the program's core objective: placing participating member hotels in front of four key audiences — corporate travel trade, VIP agencies, the Leaders Club, and Centurion and American Express cardmembers.
• Launched the inaugural event in Marrakesh, Morocco in 2012; the program continues to run today.
• Produced a three-day VIP destination experience spanning four venues: La Mamounia, Namaskar, the Taj Palace, and the Royal Mansour.
• Transported guests between venues for networking experiences and dinners, creating direct opportunities to engage with prospective clients and buyers.
• Created and implemented a full risk-assessment plan for the event.
• Worked with stakeholders to align on event goals, objectives, and strategy from the outset.
• Led the event from concept through completion using in-depth project management.