LIV Golf Annual Internal Event, 2025

Produced LIV Golf's annual internal event over three days in Florida, delivered start to finish in a four-week production window.

• Built the program around an “ascending a mountain” theme, woven through the general session, award gala, graphics, and content.
• Directed a slate of team-building activations and breakout sessions, including building Lego bridges, constructing boats designed to float in the ocean, and forming the event's tallest human “peak.”
• Produced dedicated challenge coins and hiking-themed swag for attendees.
• Art-directed a suite of more than 50 bespoke design assets spanning the four-day programme, leading a graphic designer through concept, review, and final delivery.
• Designed three distinct evening events, each with its own identity, activity, and engagement level: a coastal welcome reception with fire throwers, lawn games, and a steel drummer; a 1920s murder-mystery evening; and an awards gala tied to the ascending-mountain theme with dueling pianos — each closing with networking drinks and games.
• Delivered the full event — concept through execution — in just four weeks.
• Created and implemented a full risk-assessment plan for the event.
• Worked with stakeholders to align on event goals, objectives, and strategy from the outset.