Paris Showcase, 2014

An exclusive, invitation-only event created for the France/Benelux market in Paris, bringing together Parisian guests, corporate travel buyers, travel trade partners, American Express and Centurion card members, and Leaders Club members around a bespoke theme celebrating member hotels that have appeared on screen.

• Themed the event “Leading Hotels in the Movies,” dressing a grand venue with large-scale movie posters of participating member hotels featured on screen.
• Built a bespoke photo booth at the heart of the room, where guests took black-and-white portraits styled to the cinematic theme and left with printed keepsakes.
• Created a large candy bar as a centrepiece moment, stocked with branded confectionery, patisserie, and dessert stations carrying the film-inspired art direction.
• Gave guests the opportunity to network and engage directly with GMs and DSMs from participating member hotels.
• Partnered with Laurent-Perrier and Fiji Water to help bring the theme to life.
• Created and implemented a full risk-assessment plan for the event.
• Worked with stakeholders to align on event goals, objectives, and strategy from the outset.
• Led the event from concept through completion using in-depth project management.