Paris Showcase, 2012

An exclusive, invitation-only event created for the France/Benelux market in Paris, welcoming Parisian guests, corporate travel buyers, travel trade partners, American Express and Centurion card members, and Leaders Club members to a classical Parisian showcase at The Ritz Paris — and the first event ever staged in the hotel's legendary pool.

• Designed the event around a classical Parisian experience, drawing on the heritage, service, and craftsmanship of The Ritz Paris.
• Welcomed over 500 attendees across the evening, pairing member hotels with the top corporate buyers and travel trade in the French market.
• Transformed the hotel's iconic Ritz Club pool into an event space — a feat only Versace had ever achieved at The Ritz Paris before us (the pool is pictured below in its original state, prior to the transformation).
• Partnered with Michel Roth, Executive Chef of The Ritz Paris, on a bespoke menu of canapés, patisserie, and dessert stations served throughout the room.
• Commissioned the florals from the Ritz Paris floral team, dressing the showcase tables and public spaces in a classical Parisian palette.
• Created an elegant table-by-table showcase layout so buyers could move easily between participating member hotels.
• Created and implemented a full risk-assessment plan for the event.
• Worked with stakeholders to align on event goals, objectives, and strategy from the outset.
• Led the event from concept through completion using in-depth project management.