IMEX Frankfurt

Led the strategy, design, and on-site execution of The Leading Hotels of the World's exhibition stand at IMEX Frankfurt, the premier global trade show for meetings, incentives, conferences, and events.

• Created and implemented a full risk-assessment plan for the event.
• Worked with stakeholders to align on event goals, objectives, and strategy from the outset.
• Led the event from concept through completion using in-depth project management.
• Led the design and strategy of the LHW booth, creating an environment that attracted the right clientele and reflected the luxury positioning of the portfolio.
• Developed and distributed a comprehensive 'know-before-you-go' guide for member hotels and the internal LHW team, ensuring clarity on logistics, expectations, and deliverables.
• Produced a welcome reception for member hotels to align the team before the show opened.
• Managed on-booth membership participation, with individual tables and meeting spaces for each property to engage directly with their clients.
• Worked with show organizers on sponsorship, branding, and booth allocation, securing early-bird rates and prime positioning where possible.
• Collaborated with the sales and marketing team to attract the right audience to the booth and ensure streamlined communication before, during, and after the event.
• Defined KPIs and ROI metrics for the event, refining leads before handoff to sales and ensuring prompt follow-up by the sales team.
• Coordinated with member hotels to ensure their most up-to-date imagery, branding, and collateral were featured at the booth.
• Managed hotel attendance, agendas, and run-of-show, including pre-event booth briefings and individual meeting spaces within the main stand for each property to network and engage with clients.
• Delivered cocktail moments and surprise food elements throughout the show, with local artist activations such as watercolor portraits and custom bag designs.
• Sourced treats and branded items in partnership with member hotels to personalize the on-stand experience.
• Prioritized relationship-building with member hotels, serving as the central point of contact to answer questions and align expectations.