EIBTM Barcelona

Staffed and directed LHW's exhibition presence at EIBTM (now IBTM World), the leading global trade show for the meetings, incentives, conferences, and events (MICE) industry, connecting hoteliers with travel buyers and planners from around the world.

• Directed the LHW exhibition stand — a navy-and-white build carrying the hotelier stand attendance listing for EIBTM 2013 — hosting hoteliers and travel buyers across the three-day show.
• Coordinated with member hotels to ensure their most up-to-date imagery, branding, and collateral were featured at the booth.
• Managed hotel attendance, agendas, and run-of-show, including pre-event booth briefings and individual meeting spaces within the main stand for each property to network and engage with clients.
• Delivered cocktail moments and surprise food elements throughout the show, with local artist activations such as watercolor portraits and custom bag designs.
• Sourced treats and branded items in partnership with member hotels to personalize the on-stand experience.
• Distributed the LHW global directory and hotel yearbook to hoteliers and travel buyers on-site.
• Hosted a reception for hoteliers and press showcasing LHW member properties on video and display boards.
• Prioritized relationship-building with member hotels, serving as the central point of contact to answer questions and align expectations.
• Created and implemented a full risk-assessment plan for the event.
• Worked with stakeholders to align on event goals, objectives, and strategy from the outset.
• Led the event from concept through completion using in-depth project management.