Lenovo SKO (Sales Kickoff) 2024–2026

Produced Lenovo's annual sales kickoff across three formats — fully virtual in 2024, in person in 2025, and in person in 2026.

• Delivered a full buyout of the Raleigh Convention Center for 2,500 attendees, including virtual participants.
• Directed a general session with a keynote speaker, alongside a full slate of breakout sessions.
• Built a sponsor area with dedicated sponsor booths and hosted networking receptions throughout.
• Extended the brand citywide across Raleigh for the duration of the event.
• Produced themed off-site experiences and activations each year, including a large-scale transportation book to move guests safely to and from off-site activities.
• In 2026, transported 700 guests to a branded, dedicated hospitality takeover at the Durham Bulls Athletic Park.
• Built activations and an on-site presence at Lenovo's local HQ.
• Included community engagement activations as part of the event footprint.
• For the Denali theme, produced an employee fun run tied to the overall event experience.
• Winner of Best Hybrid Event at the ICE HUB US Awards in New York City.
• Created and implemented a full risk-assessment plan for the event.
• Worked with stakeholders to align on event goals, objectives, and strategy from the outset.
• Led the event from concept through completion using in-depth project management.