Ciara J. Connolly
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19 · BASF · Dinner is Grown · Media & Client VIP Event · April 2022 · Third Chapter

Dinner is Grown — An Evening with BASF, Chapter Three

BASF Center for Sustainable Agriculture, Research Triangle Park, NC

Overview

The third chapter of the Dinner is Grown series, held inside BASF's newly opened Sustainability Center on the RTP campus — bringing media, social influencers, farmers, and the BASF team together around where dinner really comes from.

  • Built on the BASF theme of agriculture as the greatest industry in the world, framing the evening around the origins of our food.
  • Convened press, social media influencers, and local farmers alongside the BASF team for presentation, panel discussion, and engagement over dinner.
  • Staged in the newly opened Sustainability Center, using the space's living walls, sky-scape ceiling, and large-format content wall.
  • Served a locally sourced menu including honey harvested from the beehives on the property.
  • Part of the series that cumulatively earned a Gold Quill Award of Excellence in Communication for the campaign.
  • Created and implemented a full risk-assessment plan for the event.
  • Worked with stakeholders to align on event goals, objectives, and strategy from the outset.
  • Led the event from concept through completion using in-depth project management.

From the event

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