ILTM Cannes, 2014

Directed LHW's presence at ILTM Cannes, the luxury travel industry's flagship trade show, from the building-scale brand takeover to the hospitality program on the stand.

• Scaled LHW's branding and sponsorship to premier sponsor status, including branding the Palais des Festivals facade and ample brand presence throughout the venue.
• Partnered with member hotels to ensure current imagery, branding, and collateral were represented across the stand and sponsorship touchpoints.
• Ran the LHW stand across the run of the show, hosting hoteliers, buyers, and press for scheduled appointments.
• Managed hotel attendance, agendas, and run-of-show, including pre-event briefings and dedicated meeting spaces within the stand for each property to host clients.
• Produced on-stand hospitality, including a Bar Hemingway (Ritz Paris) champagne activation pouring for guests.
• Extended the “Leading Hotels in the Movies” theme into custom cocktails and branded dessert programming.
• Curated cocktail moments and surprise food elements throughout the day, with local artist activations such as watercolor portraits and bespoke bag designs.
• Collaborated with member hotels to source branded treats, gifts, and bespoke items that reinforced each property's identity.
• Staged a diamond activation with an on-site diamond expert who appraised and presented the stones, featuring a real diamond that one guest received at the event.
• Hosted a welcome reception and dinner for member hotels at Hôtel Barrière Le Majestic, a short walk from the convention center.
• Coordinated hosted-buyer meetings and functions at Hôtel Barrière Le Majestic alongside the show floor.
• Built and maintained strong member-hotel relationships, serving as the central point of contact to answer questions and align expectations.
• Created and implemented a full risk-assessment plan for the event.
• Worked with stakeholders to align on event goals, objectives, and strategy from the outset.
• Led the event from concept through completion using in-depth project management.