Dinner is Grown — An Evening with BASF, Chapter One

Originated the Dinner is Grown platform with an intimate farm-to-table evening for media, influencers, and local farmers.

• Curated a locally sourced tasting menu beneath a bespoke greenery installation for an editorial, farm-to-table atmosphere.
• Brought farmers face to face with the media and influencers covering their industry, framed around one shared table.
• Organized on-site filming with Senior Vice President Paul Rea, guest farmers, and media influencers to capture authentic event content.
• Partnered with our PR agency to develop a comprehensive communications and marketing campaign and a curated guest list.
• Aligned with our internal communications director and manager to deliver a cohesive, company-wide communications campaign.
• Designed event collateral alongside our graphic designer, creating a unique hero image and imagery that captured the authenticity of bringing dinner to the table and the farm-to-table theme.
• Sent guests home with jams and butters crafted from produce grown by the same NC farms represented at dinner.
• Created and implemented a full risk-assessment plan for the event.
• Worked with stakeholders to align on event goals, objectives, and strategy from the outset.
• Led the event from concept through completion using in-depth project management.